• Core Product: the service or benefit the customer is buying
• Generic Product: A Product consists of the basic features of the product
• Expected Product: An expected product is a set of attributes and conditions that buyers normally expect when they purchase the product.
• Augmented Product: The tangible component of the product, along with the generic and core components, is called the augmented product.
• Potential Product: The potential product is the one that encompasses all the possible augmentations and transformations the product or offering might undergo in the future.
Core Product
- Indicate core benefit or service
- Explains what the buyer buys
- The basic step in designing products
- Defines problem-solving benefits/services that consumers seek
- Standardization of technology does not lead to much of a difference from competing firms
Basic/Generic Product
- At this level, the core benefit is turned into a basic product.
- The basic step in designing products
- Unbranded, plainly packaged, less expensive
Expected
- Represents basic requirements that a customer finds essential to buy a product
- Attributes & conditions required by customers are identified in the products
- Includes brand name, features, design, packaging, Quality level, styling, styling, attributes, and instruction manual.
- It is a product that generally contains the quality of its competitors.
Augmented
- The marketer prepares an augmented product that exceeds customer expectations.
- Intangible components of the product, along with formal & core components
- A product is built by adding consumer services and benefits
Potential
- Fulfill the customer demand
- Enhance customer experience
- Great customer value
Have the potential of expansion in the market.