Complete Course Material
Designed for Indian Students
Total Duration: 30 Hours | 5 Units
Course Overview
Welcome to the comprehensive course on “Digital Marketing in Hospitality Management”. This course is specifically designed for Indian students to understand the evolving landscape of digital marketing in the hospitality industry. With India’s hospitality sector witnessing unprecedented growth, driven by companies like OYO, Taj Hotels, and the rise of digital platforms like MakeMyTrip and Goibibo, understanding digital marketing has become crucial for success in this industry.
The hospitality industry in India is experiencing a digital revolution. From small boutique hotels to large international chains, every business is leveraging digital marketing to reach their target audience. This course will equip you with the knowledge and skills needed to navigate this digital landscape effectively.
Course Objectives
- Understand the fundamentals of digital marketing in the hospitality context
- Learn to create effective websites and implement SEO strategies
- Master social media marketing and paid advertising techniques
- Develop email marketing campaigns and customer relationship management skills
- Analyze data and understand emerging digital trends in hospitality
Course Structure
| Unit No. | Unit Title | Duration | Key Focus |
| 1 | Introduction to Digital Marketing in Hospitality Management | 6 Hours | Foundation concepts and industry overview |
| 2 | Website & SEO & Content Writing | 6 Hours | Website optimization and search engine strategies |
| 3 | Social Media Marketing & Paid Advertisement | 6 Hours | Social platforms and advertising campaigns |
| 4 | Email Marketing & CRM | 6 Hours | Customer relationship and communication strategies |
| 5 | Data Analytics & Digital Trends | 6 Hours | Performance measurement and future trends |